An award-winning, nonprofit organization that celebrates the powerful impact books have on young people
Founded in 2000 by Dr. Susan Linn and a group of educators, health care professionals, and parents, Fairplay has built a powerful movement to end exploitive marketing to children and promote a modern childhood shaped by what’s best for kids, not corporate profits. Our advocacy is grounded in the overwhelming evidence that child-targeted marketing undermines healthy development.
Learn more at Fairplayforkids.org.
Founded as TV-Turn Off Week in 1994, Screen-Free Week has created international awareness of how we relate to screens, our world and each other. Reducing children’s screen time has become a national concern, with regular stories in major news outlets. Reducing children’s screen time reduces their exposure to advertising but also teaches them to unplug and plug into activities, relationships and life! Screen-Free Week is a program of Campaign for Commercial-Free Childhood.
Learn more at Screenfree.org
What is Children’s Book Week and how can you join in the celebrations?
Tons of downloadable bookmarks, activities, and more for 2023 Book Week events.
Promote your 2023 Children's Book Week celebration with these tools.
Find Your Spark with this new challenge!
Information about our partners.
Fairplay 
First Book 
Scholastic Reading Club 
Sesame Street 
KidLit TV 
Parents Magazine 
Other Partners