About Fairplay

FairplayFounded in 2000 by Dr. Susan Linn and a group of educators, health care professionals, and parents, Fairplay has built a powerful movement to end exploitive marketing to children and promote a modern childhood shaped by what’s best for kids, not corporate profits. Our advocacy is grounded in the overwhelming evidence that child-targeted marketing undermines healthy development.

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About Screen-Free Week

Founded as TV-Turn Off Week in 1994, Screen-Free Week has created international awareness of how we relate to screens, our world and each other. Reducing children’s screen time has become a national concern, with regular stories in major news outlets. Reducing children’s screen time reduces their exposure to advertising but also teaches them to unplug and plug into activities, relationships and life! Screen-Free Week is a program of Campaign for Commercial-Free Childhood.

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Fairplay Resources (PDF)

100 Awesome ideas for Screen-Free, reading-related fun!


Take a moment to unplug and curl up with a great book!


Pledge Card

Reading Pledge
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What is Children’s Book Week and how can you join in the celebrations?

Tons of downloadable bookmarks, activities, and more for 2022 Book Week events.

Promote your 2022 Children's Book Week celebration with these tools.

Explore how you "book" with this new challenge!

Information about our partners.

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