Pizza Hut BOOK IT! Program


About the Pizza Hut BOOK IT! Program


Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools  nationwide. This work is more than just a corporate mission, it’s a personal challenge to turn have to  read into want to read, and our time-tested incentives work. BOOK IT! is the largest and longest-running corporate supported reading program, and now the program is inspiring the second generation of  program alumni.


 How BOOK IT! Works:

  • Simple: Set a reading goal for each child in your class from October through March. When they meet their monthly goal, you get to recognize them with a Reading Award Certificate, good for a free one-topping Personal Pan Pizza.
  • Flexible: You can set goals based on your students’ reading ability. Number of books, number of pages or number of minutes – they all work! For children not reading independently, you can set a goal where their parent or others read to them.
  • Fun: When your students redeem their Reading Award Certificate at Pizza Hut, we celebrate right along with them and reward students with a free, one-topping Personal Pan Pizza, a prize and a sticker for each month they achieve their goal.
  • Free: Best of all, BOOK IT! materials are always free to schools!

To learn more and enroll your classroom visit!


 About National Young Readers Week

Since 1989, National Young Readers Week has been an annual event held during the second week of November to raise awareness around the importance of reading.

Celebrate an extra special National Young Readers Week with us November 4-10, 2019! This year we’re continuing the tradition of challenging principals across the country to choose one day to read their heart out all day long – from the first bell to the last! Get started by challenging the principal at your school to take the challenge and register today.



Everything you need to know about our upcoming celebration!

Downloadable bookmarks, activities, and more for 2024 Book Week events coming soon.

What is Children’s Book Week and how can you join in the celebrations?

Explore the amazing themes, materials, and events of the past.

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