An award-winning, nonprofit organization that celebrates the powerful impact books have on young people
Every Child a Reader has joined forces with Scholastic, the global children’s publishing, education and media company, and Dav Pilkey, the bestselling author and award-winning illustrator of Dog Man, to bring fun materials and up to 50,000 free books to communities across the country for Children’s Book Week this fall, November 3-9.
Featuring Dav Pilkey’s beloved characters Dog Man, Li’l Petey, and Petey caught reading a book, this Get Caught Reading poster will be printed and distributed to schools, libraries, community centers, and independent bookstores celebrating Children’s Book Week. For the first time in the program’s history, this Get Caught Reading poster will be printed in a large format of 17×22.
Who can receive books and materials?
Classrooms, school libraries, public libraries, bookstores, and other community organizations that cater to kids can sign up to participate in Fall Children’s Book Week and receive a Power Up with Reading: Dog Man and Friends Epic Event Kit.
What if I am already participating in Children’s Book Week in the spring (May 5-11)?
Locations (as noted above) who signed up for Children’s Book Week this spring and are eligible to receive the Power Up with Reading: Dog Man and Friends Epic Event Kit will receive an email from us the week of May 12, asking you to reconfirm your shipping information.
What if I did not participate in spring Children’s Book Week but want to join for fall?
New locations are invited to sign up now until June 12, or until all kits have been claimed.
What is required of locations who sign up to participate?
Celebrating Children’s Book Week is fun and easy. All that locations need to do is read with kids during the week and share the message of Children’s Book Week and “Power Up With Reading“. You will be provided with guidance and resources. Big events aren’t required, but are certainly welcome.
What comes in the “Power Up with Reading: Dog Man and Friends Epic Event Kit“?
Each kit will include a Dog Man Get Caught Reading poster, activity guide, and collectible giveaways for kids. Each location will also receive a Dav Pilkey Starter Library, featuring seven fan favorite books including Dog Man, Cat Kid Comic Club, Captain Underpants, and Dragon.
What can we do with the Starter Library?
Locations should utilize the Dav Pilkey Starter Library as a display, in a raffle, or to donate to a local nonprofit. Books in the Dav Pilkey Starter Library should not be sold.
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Scholastic
The Children’s Book Council
Every Child a Reader
When Dav Pilkey was a kid, he was diagnosed with ADHD and dyslexia. He was so disruptive in class that his teachers made him sit out in the hallway every day. Luckily, Dav loved to draw and make up stories, so he spent his time in the hallway creating his own original comic books—the very first adventures of Dog Man and Captain Underpants.
Since then, Dav has written and illustrated a number of bestselling and award-winning children’s books, including the Caldecott Honor book The Paperboy. His Captain Underpants series and Dog Man graphic novels have sold millions of copies worldwide and have been translated into many languages.
Dav lives in the Pacific Northwest with his wife, but his writing is inspired by children and adults around the world. His stories explore universally positive themes that celebrate the triumph of the good-hearted.
Launched in 1919, Children’s Book Week commemorates its 106th anniversary in 2025. It is the longest-running national literacy initiative in the country. Get Caught Reading is a year-round national classroom and library poster campaign featuring role models such as authors, athletes, artists, and community leaders caught reading a favorite book, now in its 25th year. Email cbc.info@cbcbooks.org with questions.
Everything you need to know about our upcoming celebration!
Downloadable bookmarks, activities, and more for 2025 Book Week.
What is Children’s Book Week and how can you join in the celebrations?
Explore the amazing themes, materials, and events of the past.
Poster 
Book Creator Resources 
Story Ocean Club 
Promotional Materials 
Participation Ideas 
Multilingual Resources 
Book Week Jingle